News Volume I Issue 25
 
Living in Digital Times
 
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Facebook Should Start Paying Us
 
Facebook is revealing a hailstorm of unpleasant information about how it disregards the sanctity of its customer data. Earlier this year (though it feels like ages ago), Cambridge Analytica harvested 87 million Facebook profiles for data. We now know that if you thought you were using two-factor identification to more fully secure your account, Facebook had other ideas. It used your mobile phone's area code (the second factor ID) to hit you with location-based ads. And just this week, Facebook announced as many as 50 million accounts were hacked because of a workaround to a feature called “view as.”

Hacking issues have and will persist as long as there's data to be hacked. But, one thing that Facebook could do to assuage its fleeing user base is to count them in on the grand social experiment.
 
That's right, I'm saying that they should share some fraction of the profits with its user base who is constantly at risk. How might this work? Every time you like something, interact with someone or add information to the system, you could be compensated for your participation. A Facebook loyalty program if you will. When you interact with a brand ... say Delta Airline or Sephora ... you get some currency. Facebook should be no different. It's no get rich quick scheme, but users would at least feel like their time and personal risk are recognized and compensated.

To hear more about new entertainment and social media systems that actually do want to reward customers with tokens of one sort of another, join us at The Digital Money Forum at CES 2019.
 
 
The Internet of Things Won't Reach Mass Adoption Until ...
 
Research analysts are bullish about the IoT, projecting 10 billion connected 'things' as part of our lives by 2020. But so far, much of what we've seen is a “dancing dog.” You can turn your lights off and on via your smartphone (mildly useful) or see who's at your front door (more useful), but for IoT devices to grow into new categories, certain things have got to happen...
 
 
 
  • Security IoT devices are said to lie “on the edge” and, as IT folks point out, it's these that are the least secure. 70% of IoT devices store your data on unencrypted networks. Businesses can't take a chance on their network being comprised. Until security gets more robust it's individual consumers and not enterprise, that will adopt IoT devices.
  • One standard control system Most current generation IoT things require a mobile app for each device. How many devices with separate apps can you sensibly integrate as part of your life? Apps to count and store pills, toothbrush strokes, sun exposure and more. No one wants to constantly be installing, updating and switching from app to app. IoT apps to control multiple devices are a must.
  • Machine to Machine IoT gets significantly more useful when the machines talk to each other and leave humans out of the loop. If you think about it, a driverless car is really just a bunch of smart sensors and cameras having a data conversation. One device looks at the lines on the road, the other looks at the speed of the car, another for traffic signals, etc. None of them particularly want you in the conversation...
 
 
 
This year you'll also see IoT devices that can transact. Dishwashing machines that can reorder supplies as they run out is a good example. It's time to think about your IoT devices as machines with a wallet.
 
 
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Should Medical Institutions and Startups Work Hand in Hand?
 
This week, Paige.AI, a well-funded AI startup, who is associated with Sloan Kettering, went kerplooey when it was discovered that the top doctors at Sloan Kettering received equity options in the company and that Sloan Kettering board members were Paige.AI investors. At stake are the 25 million patient records data points (60 years worth of information) that were being exclusively given to this one company. Not coincidentally, the Chief Medical Officer of Sloan Kettering resigned just one week earlier amidst this and other allegations of improper conduct

Sloan Kettering is not an anomaly. Doctors and hospitals sit on copious amounts of patient data— the very data needed to feed machine learning systems to do everything from diagnosing conditions to create personalized solutions. So who should be profiting from this data? Imagine a scenario where startups had to pay for the data ––– it might actually drive the price of healthcare down!

Young AI companies desperately need good data sets if they're going to compete in the AI race, especially against countries like China who have long range plans and fewer privacy concerns. Doctors and patients are beginning to realize the goldmine they're sitting on. This calls for the creation of fair, transparent policies for working with patient data. Stay tuned as the conversation continues at The Digital Health Summit in Las Vegas.
 
 
 
 
So will we have tech at CES this year? You betcha. But it's going to come with a lot of discussion about how to write the instruction manual for the next 25 years.
 
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January 8-11, 2019
CES 2019, Las Vegas
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Living in Digital Times produces a diverse range of events, conferences and exhibits which bring together the most knowledgeable leaders and the latest innovations at the intersection of technology and ever-changing lifestyles. CONTACT US!
Robin Raskin
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